David Cronin

Questioner
DISC Type : c

Principle QA Architect at MFS Investment Management

Phoenix, Arizona, United States

Overview

David is a Principle QA Architect Manager with 27 years of experience in test automation. Holding an MBA from Babson College, he specializes in building automation frameworks, evaluating new technologies like Gen AI, and coaching teams. Colleagues describe him as organized and hardworking, with a talent for implementing sound QA processes.

He shows a keen interest in continuous learning and team development, having recently completed courses in data visualization with Tableau and creating psychological safety for diverse teams. This reflects a focus on both technical skills and fostering an inclusive work environment.

Davids expertise combines deep, long-term experience in quality assurance with a forward-looking specialty in Generative AI.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Test Automation
He specializes in building automation frameworks and has embedded automated testing into the software development lifecycle throughout his career.
Generative AI
Lists Gen AI as one of his primary specialties, indicating a focus on leveraging cutting-edge technology in the quality assurance space.
Inclusive Leadership
Shared a course on “Creating Psychological Safety for Diverse Teams, ” showing an interest in diversity, equity, and inclusion in team management.

Media Appearances

David has no verified media appearances

Work History

6-2008 - 9-2025
Principle QA Architect at MFS Investment Management
5-2006 - 6-2008
Automation Manager/Consultant at Scottsdale Insurance
11-2003 - 5-2006
Consultant at Spherion Corporation
8-1999 - 9-2003
Senior SQA Engineer at OneSource Information Services, Inc
Quality Assurance Engineer/Release Manager at IBM

Education

1998 - 2003
MBA from Babson College
1991 - 1995
BS from Bryant University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Phoenix, Arizona, United States Job Level : Middle Designation : Principle QA Architect at MFS Investment Management
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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