David F.

Sharpshooter
DISC Type : DC

Corporate CIO at Fertiberia Group

Greater Madrid Metropolitan Area, Spain

Overview

David F. is a Corporate CIO with over 20 years of experience leading digital transformation across retail, healthcare, and pharmaceutical sectors. A Computer Engineering graduate, he excels at aligning technology with business objectives, cybersecurity, and process automation. Colleagues describe him as visionary, analytical, and deeply committed.

He has led large-scale technological transformations for over 750 restaurants in 14 countries and a network of more than 400 clinics across 6 countries.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Digital Transformation
A core theme of his career, he has led modernization and large-scale technology migration projects for multiple international companies.
Strategic Tech Alignment
Believes a CIO must deeply understand the business to translate strategy into coherent technology decisions and ensure the company moves in the right direction.
Human-centric Leadership
He states that the biggest challenge is human, not technical, and that teams value trust and authenticity over leaders pretending to be infallible.

Media Appearances

David has no verified media appearances

Work History

5-2025
Corporate CIO at Fertiberia Group
2-2021 - 5-2025
Corporate CIO at SUANFARMA GROUP
9-2018 - 3-2021
Corporate CIO at DENTIX
2-2012 - 9-2018
CIO | Director of Technology | Director of Digital Transformation and Innovation | IT Director at Grupo Restalia
1-2010 - 1-2012
CTO | Chief Information Officer | Director of Technology | IT Director at ECOALF

Education

Computer Engineering from Universidad Pontificia de Salamanca
Business Executive Program from IEAD - Instituto Europeo de Alta Dirección

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Corporate CIO at Fertiberia Group
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take decisions very fast if you manage to convince them.
  • Can David take some risk or not?

  • The risks don’t matter much to them.

You And David

Personality Compatibility


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