Sarah Hughes

Questioner
DISC Type : c

Chief Executive Officer at Clark-Drain Ltd

Yaxley, England, United Kingdom

Overview

Sarah Hughes is the Chief Executive Officer at Clark-Drain Ltd, a family-owned business specializing in drainage and access solutions. A Chartered Marketer, she previously served as the Sales & Marketing Director, and recently stepped into the CEO role as part of a new generation of leadership for the company.

Sarahs professional interests include National Highways and staying informed via BBC News. She recently completed a Help to Grow: Management Course, indicating a commitment to continuous professional development and leadership excellence.

As part of the next generation of family leadership, Sarah is stewarding the company into a new chapter, building on a legacy dating back to 1963.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Family Business Leadership
Recently took over as CEO in her family's business, Clark-Drain Ltd, as part of a planned leadership transition to the next generation.
Sales & Marketing
Is a Chartered Marketer (DipM ACIM) and previously held the position of Sales & Marketing Director at Clark-Drain, indicating deep expertise in this area.
Infrastructure Solutions
Leads a company that designs and manufactures drainage products for the construction industry and has a stated interest in National Highways.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Chief Executive Officer at Clark-Drain Ltd
12-1999 - 9-2025
Sales & Marketing Director at Clark-Drain Ltd

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Yaxley, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Clark-Drain Ltd
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sarah

Personality Compatibility


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