David Feder

Pioneer
DISC Type : Isd

Consultant at Marketing Strategy, Digital Transformation and Leadership

New York, New York, United States

Overview

David Feder is an On-Demand CMO and consultant focused on marketing strategy, digital transformation, and leadership for B2B and B2C companies. His career includes senior roles like CMO at Sterling Talent Solutions and VP at Blackboard. Colleagues describe him as a talented, enthusiastic, and thoughtful leader.

He demonstrates a strong interest in high-level business strategy and current events by following publications like McKinsey & Company and The New York Times.

At Blackboard, his brand re-staging strategy led to a 32-point increase in positive brand perception.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Go-to-Market Strategy
His consulting practice is centered on providing go-to-market strategy services, making it a core area of his professional focus.
Digital Transformation
This is a key theme in his consulting work and a major initiative he successfully led during his tenure at Blackboard.
Brand Strategy
He has a proven history of leading brand management and re-staging efforts for global companies like Blackboard and Philips.

Media Appearances

David has no verified media appearances

Work History

8-2018
Consultant at Marketing Strategy, Digital Transformation and Leadership
9-2017 - 8-2018
Chief Marketing Officer at Sterling Talent Solutions
9-2013 - 2-2017
Vice President Corporate Marketing at Blackboard
4-2013 - 9-2013
Global Head of Marketing Communications, Healthcare Sector at Philips
10-2011 - 4-2013
Marketing Consultant (freelance) at Philips

Education

BA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 32 Location : New York, New York, United States Job Level : Senior Designation : Consultant at Marketing Strategy, Digital Transformation and Leadership
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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