David Garth

Examiner
DISC Type : cs

Vice President, Commercial Revenues at Legends

Halifax, England, United Kingdom

Overview

David Garth is the Vice President of Commercial Revenues at Legends, leveraging over 20 years of experience building commercial success at top European sports clubs. His expertise spans stadium, sponsorship, and retail revenues, with previous senior roles at Manchester United and Inter Milan. Davids foundational education was at Tong Upper School in Bradford.

Beyond his global career, David maintains a deep connection to his roots as a passionate fan of his hometown club, Bradford City AFC. He began his career at the club and held a season ticket for many years, viewing his work there as a "labour of love, " showcasing his personal commitment to the sport.

His career journey is unique, taking him from a commercial role at his local club, Bradford City, to the iconic San Siro stadium with Inter Milan, and back again.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Venue Commercialization
His career has centered on maximizing stadium revenue, holding titles like "Head of Venue Sales" at Manchester United and "Venue Commercial Director" at Inter Milan.
European Football Business
He has extensive experience driving commercial strategy for some of the biggest clubs in the world, including Manchester United, Inter Milan, and Rangers.
Bradford City AFC
He is a lifelong, passionate supporter who started his career at his hometown club and later returned as Chief Commercial Officer, demonstrating a deep personal connection.

Media Appearances

David has no verified media appearances

Work History

1-2022
Vice President, Commercial Revenues at Legends
7-2019 - 1-2022
Managing Director at Optimise Sports Management Ltd
7-2018 - 6-2019
Chief Strategy Officer at Tri Source International LLC
2-2015 - 7-2018
Venue Commercial Director at F.C. Internazionale
11-2008 - 2-2015
Head of Venue Sales at Manchester United

Education

1989 - 1995
Education details unavailable from Tong Upper School, Bradford

More Information

Social Presence :

Prographics :

Exp : 17 Location : Halifax, England, United Kingdom Job Level : Senior Designation : Vice President, Commercial Revenues at Legends
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from David

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can David take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And David

Personality Compatibility


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