David Goldie

Questioner
DISC Type : c

Non Executive Chair at Wifinity

Warrington, England, United Kingdom

Overview

David Goldie is a highly successful executive and Non-Executive Chair in the UKs technology and telecoms sectors, specializing in advising Private Equity firms. He has extensive experience guiding fast-growing, PE-backed companies through acquisitions and strategic growth. He holds a BSc in Economics from Cardiff University.

Outside of his board-level responsibilities, David is a proud father who takes great interest in his son Alexs academic pursuits in Artificial Intelligence and Machine Learning at Oxford University. He maintains connections to his alma mater and follows companies he was previously involved with, like TalkTalk.

He has significant experience in M&A, having been involved in over 40 acquisitions during his time at TalkTalk.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Private Equity Tech
Advises private equity firms and chairs several PE-backed tech and telecom companies like BCN Group and Wifinity, guiding them through growth and acquisitions.
Telecoms M&A
Has a long track record in the telecoms industry, from his time as CEO of TalkTalk to chairing Southern Communications, with deep experience in acquisitions.
IT for SMEs
As Chair of BCN Group, he supported the delivery of IT services and cloud solutions to Small and Medium-sized Enterprises across the North of England.

Media Appearances

David has no verified media appearances

Work History

10-2021 - 4-2026
Non Executive Chair at Wifinity
3-2019 - 6-2022
Non Executive Chairman at BCN Group Ltd
12-2016 - 4-2018
Non Executive Director at eir Ireland
6-2016
Non Executive Deputy Chair at Southern Communications Ltd
10-2013
Director at FOXGLOVE SOLUTIONS LIMITED

Education

1981 - 1984
BSc (ECON) HONS from Cardiff University / Prifysgol Caerdydd
1974 - 1981
Education details unavailable from Verulam school, St. Albans

More Information

Social Presence :

Prographics :

Exp : 11 Location : Warrington, England, United Kingdom Job Level : N/A Designation : Non Executive Chair at Wifinity
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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