David Hawdale in

David Hawdale

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User Experience Architect at NewStore, Inc.
📍 Manchester, England, United Kingdom

David is a Product and User Experience leader with over 30 years of experience specializing in accelerating research and innovation using AI. He holds an MSc from The University of Manchester. Colleagues often describe him as analytical, pragmatic, and empathic.

He champions a modern approach to UX research, contrasting traditional methods with AI-powered techniques that can generate insights from over 1000 synthetic users in just two weeks.

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Current Role
User Experience Architect
Job Level
Leadership
Location
Manchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

AI in UX Research
He focuses on using AI and synthetic user modeling to accelerate UX research, enabling teams to unlock user insights faster and innovate smarter.
Lean Experimentation
A core tenet of his professional philosophy is to embrace lean startup principles and fast experimentation to kickstart creativity and deliver value.
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Career

Work history

2-2024 - 12-2025
User Experience Architect
NewStore, Inc.
2-2023 - 12-2023
Product Manager
The Open University
5-2021 - 2-2023
Product Manager
Wayfair
11-2020 - 5-2021
Product Consultant
Thames Water
6-2020 - 11-2020
Product Owner at Pret a Manger
Pret A Manger
In the press

Media appearances

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Education
1992 - 1993
MSc
The University of Manchester
1975 - 1979
Bsc
University of Sussex
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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