David Hawdale

Commander
DISC Type : D

User Experience Architect at NewStore, Inc.

Manchester, England, United Kingdom

Overview

David is a Product and User Experience leader with over 30 years of experience specializing in accelerating research and innovation using AI. He holds an MSc from The University of Manchester. Colleagues often describe him as analytical, pragmatic, and empathic.

He champions a modern approach to UX research, contrasting traditional methods with AI-powered techniques that can generate insights from over 1000 synthetic users in just two weeks.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

AI in UX Research
He focuses on using AI and synthetic user modeling to accelerate UX research, enabling teams to unlock user insights faster and innovate smarter.
Lean Experimentation
A core tenet of his professional philosophy is to embrace lean startup principles and fast experimentation to kickstart creativity and deliver value.
User-Centered Design
He believes in putting the user at the heart of every decision and helps companies with user-centered transformation to create win-win solutions for the business and users.

Media Appearances

David has no verified media appearances

Work History

2-2024 - 12-2025
User Experience Architect at NewStore, Inc.
2-2023 - 12-2023
Product Manager at The Open University
5-2021 - 2-2023
Product Manager at Wayfair
11-2020 - 5-2021
Product Consultant at Thames Water
6-2020 - 11-2020
Product Owner at Pret a Manger at Pret A Manger

Education

1992 - 1993
MSc from The University of Manchester
1975 - 1979
Bsc from University of Sussex

More Information

Social Presence :

Prographics :

Exp : N/A Location : Manchester, England, United Kingdom Job Level : Leadership Designation : User Experience Architect at NewStore, Inc.
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If convinced, they can reach decisions quite fast.
  • Can David take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And David

Personality Compatibility


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