David Hynam

Enigma
DISC Type : dic

Chief Executive Officer at LV=

Bournemouth, England, United Kingdom

Overview

David Hynam is the Chief Executive Officer of LV=, with previous leadership experience as the CEO of Bupa Global & UK. His background includes multiple non-executive director roles and a Bachelor of Arts from the University of Kent. Colleagues often describe him as caring, clever, committed, and courageous.

Originally from the South Wales valleys, David is a passionate Welsh rugby fan and season ticket holder. He is a prominent and decorated advocate for diversity and inclusion, driven by personal values of fairness, kindness, and empathy which he champions within the workplace and beyond.

He was the very first signatory to a UK Government-backed pledge to champion Diversity & Inclusion in business.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Diversity & Inclusion
A multi-award-winning advocate for DEI, recognized on four major inclusion lists and the first signatory to a government-backed D&I pledge.
Financial Mutuality
As CEO of a mutual, he emphasizes delivering value for members over shareholders and fostering a community-focused, member-centric approach in financial services.
Corporate Culture
Drives significant cultural shifts focused on trust and performance, and has launched public commitments to diversity and inclusion within his organization.

Media Appearances

Watch our Q&A with LV= Life and Pensions CEO David Hynam. Featured in Instagram

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MM Meets... LV= CEO David Hynam. Featured in Money Marketing

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Ex-Bupa boss David Hynam appointed chief executive at LV=. Featured in Professional Adviser

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Work History

9-2022
Chief Executive Officer at LV=
12-2017
Non Executive Chairman, HomeServe UK at HomeServe
9-2016 - 3-2021
CEO, Bupa Global & UK at Bupa
7-2015 - 10-2016
MD, Bupa Care Services at Bupa
9-2014
Non Executive Director & RemCo Chair at HomeServe

Education

1989 - 1992
Bachelor of Arts (B.A.) from University of Kent
1982 - 1989
Education details unavailable from Bedwellty Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Bournemouth, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at LV=
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can David take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And David

Personality Compatibility


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