David Johnston

Galvanizer
DISC Type : Id

Director, Product Marketing at Ply Gem Industries

United States

Overview

David has no verified overview

Personality Overview

People-Oriented

Persuader

Pragmatic

If they come to believe in your value proposition, they will be your champion.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

6-2018
Director, Product Marketing at Ply Gem Industries
10-2015 - 11-2017
Director, Brand Activation at Newell Brands
7-2014 - 6-2015
Director of Marketing at Wendell August
2-2012 - 1-2014
Director of Outdoor Marketing, Community & Events at DICK'S Sporting Goods
3-2007 - 1-2012
Director, Global Consumer Strategy at Coleman Outdoor Products

Education

1987 - 1989
MBA from Duke University - The Fuqua School of Business
1980 - 1984
BS from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 32 Location : United States Job Level : Mid-senior Designation : Director, Product Marketing at Ply Gem Industries
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can David take some risk or not?

  • If necessary, they will be ready to take risks.

You And David

Personality Compatibility


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