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David Kelly

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Fractional AI Product Leader at David Kelly Enterprises, Inc.
📍 San Diego Metropolitan Area, United States

David Kelly is a Fractional AI Product Leader who specializes in launching and scaling SaaS products. As the former Founding General Manager at AppSumo Originals, he successfully launched 9 products, growing them to over 1 million users. He holds a BS from Syracuse University, and colleagues describe him as charismatic, optimistic, and organized.

He achieved a remarkable 33% success rate for products crossing $1M in revenue, compared to the 4% industry average.

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Experience
16 Years
Current Role
Fractional AI Product Leader
Job Level
Mid-senior
Location
San Diego Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics David cares about

AI Product Development
Focuses on building and leading AI-native products, using tools like Claude to accelerate research, prototyping, and launch cycles.
Rapid MVP Launches
Advocates for shipping Minimum Viable Products in days or weeks, rather than months, to enable faster iteration and growth.
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Career

Work history

2019
Fractional AI Product Leader
David Kelly Enterprises, Inc.
2026
Advisor
AppSumo
2018 - 2026
Founding General Manager & Head of Product - AppSumo Originals
AppSumo
2016 - 2018
Marketing Leader, Lead Gen & Email Marketing
Student Loan Hero
2014 - 2016
Copywriter & Customer Analyst
I Will Teach You To Be Rich
In the press

Media appearances

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Education
2006 - 2010
BS
Syracuse University
2009 - 2009
International Business
University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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