David Kennerley

Observer
DISC Type : ci

Chief Financial Officer at Kroger

United States

Overview

David Kennerley is the Chief Financial Officer at Kroger, bringing nearly 24 years of extensive financial leadership from PepsiCo, where he most recently served as CFO for Europe. His experience spans the UK, USA, and EMEA, giving him a broad international and commercial finance background.

His academic roots are in humanities, having studied French and German at University College London. This international and linguistic foundation complements his global business experience and his early career as a chartered accountant at Arthur Andersen.

After a distinguished 24-year career at PepsiCo, he transitioned from the CPG sector to lead the finances of one of Americas largest grocery retailers.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Financial Performance
In his public communications and earnings calls, he consistently emphasizes delivering strong quarterly results and building a solid financial foundation for Kroger.
eCommerce & Digital
He frequently highlights the impressive performance and growth of Kroger's eCommerce business as a key strategic priority and a significant contributor to recent success.
Organizational Efficiency
He has stated a key priority is simplifying the organization and focusing on core business operations to drive value, improve execution, and responsibly manage margins.

Media Appearances

Kroger names PepsiCo executive David Kennerley as its next CFO. Featured in Reuters

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Work History

3-2025
Chief Financial Officer at Kroger
3-2020 - 3-2025
Chief Financial Officer, Europe at PepsiCo
11-2019 - 3-2020
Senior Vice President Finance, FP&A and Commercial at PepsiCo
2-2019 - 11-2019
Senior Vice President, Commercial Finance at PepsiCo
2-2015 - 1-2018
Vice President, Finance, North America Beverages at PepsiCo, Inc

Education

1993 - 1997
French and German from UCL

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Leadership Designation : Chief Financial Officer at Kroger
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to perform full analysis and can take time to make any decision.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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