David Koopmans

Judge
DISC Type : Dc

Chief Marketing Officer at HammerTech

Melbourne, Victoria, Australia

Overview

David Koopmans is the Chief Marketing Officer at HammerTech, leading global go-to-market and brand strategy. With over two decades in B2B marketing, he has extensive experience in the construction technology sector, having held leadership roles at Aconex and Buildxact. Colleagues have described him as a calm leader and a smart, commercially-minded marketer.

Outside of his primary role, music is a lifelong passion for David. He is also a strong advocate for diversity and safety within the construction industry, publicly celebrating the contributions of women and emphasizing the importance of getting workers home safely. He is based in Melbourne, Australia with his wife and two daughters.

He is a co-author of "The Age of Conversation, " a collaborative book that explores the impact of social media on business and marketing.

Personality Overview

Objective Thinker

Features Driven

Quality Focused

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Construction Technology
His career is centered in construction tech at firms like HammerTech and Aconex, focusing on leveraging technology for jobsite safety and operational efficiency.
B2B Go-to-Market
A core specialty is bringing complex SaaS products to the global market, supporting multi-stakeholder sales cycles and making marketing accountable for growth.
Jobsite Safety
He is passionate about HammerTech's mission to solve real-world problems and ensure workers in a dangerous industry get home safely every day.

Media Appearances

Meet David Koopmans, HammerTech's new Chief Marketing Officer. Featured in HammerTech Blog

See Now

Work History

1-2026
Chief Marketing Officer at HammerTech
4-2025 - 1-2026
Founder, Fractional CMO at BridgeCMO
2-2025 - 4-2025
Chief Marketing Officer (CMO) at Matrak
4-2024 - 11-2024
Interim CMO - RMS Cloud at RMS
6-2022 - 4-2024
Global Marketing Director at Fresho

Education

1-1999 - 4-2001
Grad. Dip from Swinburne University of Technology
1977 - 1984
College graduation from Rotterdams Montessori Lyceum

More Information

Social Presence :

Prographics :

Exp : 3 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Chief Marketing Officer at HammerTech
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take decisions very fast if you manage to convince them.
  • Can David take some risk or not?

  • The risks don’t matter much to them.

You And David

Personality Compatibility


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