David Morales

Doer
DISC Type : sd

Senior Sales Consultant at True North Consulting Group (a PMY company)

Nevada, Texas, United States

Overview

David is a Senior Sales Consultant at PMY Group with 30 years of experience in the IT industry, specializing in technology for sports, entertainment, and the K-12 public sector. Drawing on his technical background, he focuses on transforming how people experience the world. People he has worked with describe him as creative, knowledgeable, and a great team player.

Personality Overview

Long-term Focused

Deliberate Doer

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Venue Technology
His current role and recent activity focus on transforming stadiums for major events like the Super Bowl and FIFA World Cup by implementing advanced technology.
Public Sector IT
A significant portion of his career has been dedicated to partnering with school districts and public sector organizations to strengthen their IT infrastructure and operations.
Enhancing Fan Experience
He is focused on leveraging technology to elevate the fan experience and venue operations for sports and entertainment clients.

Media Appearances

David has no verified media appearances

Work History

1-2026
Senior Sales Consultant at True North Consulting Group (a PMY company)
6-2020 - 12-2025
Senior Account Manager at MGT
2018 - 12-2025
Channel Sales Executive 📈 at Layer 3 Communications
8-2016 - 9-2018
Channel Senior Systems Engineer at Layer 3 Communications
2-2015 - 8-2016
Channel System Engineer at GTS

Education

Electrical from Los Angeles Pierce College
High School Diploma from TAFT HIGH SCHOOL BOOSTERS

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nevada, Texas, United States Job Level : Mid-senior Designation : Senior Sales Consultant at True North Consulting Group (a PMY company)
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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