David P. De Horn

Energizer
DISC Type : I

Vice President of Business Development at Lakeland Boating

Glenview, Illinois, United States

Overview

David is a strategic sales leader with a history of driving massive revenue growth, notably expanding a sales division from $8M to $120M. He has deep expertise in P&L management for the automotive, commercial vehicle, and marine markets. Colleagues describe him as passionate, customer-focused, and strategic. He holds a bachelors degree from Michigan State University.

His personal and professional lives are connected by a deep passion for the marine industry. He serves as the Vice President on the Board of Directors for the Chris Craft Antique Boat Club, where he is dedicated to preserving vintage watercraft and promoting maritime safety.

Unique fact: David is a multiple patent holder for innovative battery management products that enhance the user experience on the water.

Personality Overview

Believer

Imaginative

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Revenue Growth
Has a proven track record of P&L management and successfully grew a sales division from $8M to $120M over 14 years.
Antique Boats
Serves as Vice President for the Chris Craft Antique Boat Club, demonstrating a passion for the stewardship of vintage boats.
Customer-Centricity
Highlights building "customer-centric cultures" in his professional headline, with recommendations praising his strong commitment to customer satisfaction.

Media Appearances

David has no verified media appearances

Work History

11-2025
Vice President of Business Development at Lakeland Boating
2022 - 10-2025
Director, Global Distribution and Aftermarket Sales, Transportation Business Unit at Littelfuse
2021
Vice President, Board Of Directors at Chris Craft Antique Boat Club
2021 - 2024
Business Development, Marine Technology Group - Maretron and Octoplex Brands at Littelfuse
2020 - 2022
Senior Sales Manager Global Distribution and Aftermarket Sales, Transportation Business Unit at Littelfuse

Education

Bachelor's degree from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Glenview, Illinois, United States Job Level : Senior Designation : Vice President of Business Development at Lakeland Boating
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Insights For Selling To David P.

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David P. is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David P.

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David P. move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David P. take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And David P.

Personality Compatibility


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