David Poole

Commander
DISC Type : D

Business Owner at No Need 2 Shout

Cognac, Nouvelle-Aquitaine, France

Overview

David Poole is a Fractional CMO based in France who specializes in guiding founder-led companies that have hit a growth plateau. He focuses on embedding marketing within commercial reality to align with CEO objectives. His clients often describe him as bringing exceptional clarity and a whole-business perspective to his work.

Originally from Nottingham, UK, David now resides near Cognac, France. He has a keen interest in music and how it intersects with marketing. He also follows developments in digital media, showing an interest in companies like BuzzFeed and G4F PROD, a video game music and audio production firm.

Unique fact: In addition to his marketing consultancy, David also operates a business directory service for driving schools in the UK.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Founder-Led Businesses
His entire practice is built around helping founder-led companies whose growth has slowed, realigning their marketing with the founder's vision and commercial goals.
Accountable Marketing
He advocates for marketing that earns its place on the balance sheet, believing it should be judged by the same standards of time, cost, and quality as any other business unit.
Brand Positioning
He analyzes how brands establish relevance, demonstrated by his posts on why spirits like Cognac struggle when they lose a clear place in the consumer's mind.

Media Appearances

About Me - No Need 2 Shout. Featured in No Need 2 Shout (official website)

See Now

Work History

1-2025
Business Owner at No Need 2 Shout
1-2021
Director at Going Beyond The Illusion
1-2013
Managing Director at David Poole And Associates
7-2020 - 6-2022
TV executive at Hero Success Channel
1-2020 - 6-2022
Owner at Niche Marketing Hero

Education

2001 - 2004
BA Hons from University of Derby
Education details unavailable from University of Derby

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cognac, Nouvelle-Aquitaine, France Job Level : Mid-senior Designation : Business Owner at No Need 2 Shout
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take decisions very fast if you manage to convince them.
  • Can David take some risk or not?

  • The risks don’t matter much to them.

You And David

Personality Compatibility


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