David Richard

Commander
DISC Type : D

Sales Director at MediaRadar, Inc.

Austin, Texas, United States

Overview

David is an accomplished executive with over 20 years of experience in media, MarTech, and e-commerce, specializing in driving revenue and client growth. Recommendations highlight him as a "driven" and "incredible asset. " He earned a Bachelor of Science in Business from Lasell University.

While his public profile is professionally focused, he maintains an active interest in the technology and media sectors, following major companies like Google and Meta. He also shows a strong connection to his alma mater, Lasell University.

Unique fact: David was a founding member of two business units, PubNinj and The Daily Ne, and scaled one division to over $1 million in ARR within its first year.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Ad Sales Intelligence
His current role at MediaRadar centers on providing ad sales intelligence, and he frequently shares company insights and advertising trend analyses.
Revenue Growth
A consistent theme in his career is boosting top-line revenue, having led sales initiatives that resulted in over $30M in gross revenue in a previous role.
Go-to-Market Strategy
He has a proven track record of successfully engineering GTM strategies, once generating over $10M and acquiring more than 30 B2B/B2C accounts.

Media Appearances

David has no verified media appearances

Work History

1-2025
Sales Director at MediaRadar, Inc.
1-2024 - 12-2024
Senior Account Executive at MediaRadar, Inc.
3-2023 - 12-2023
Key Accounts Executive at MediaRadar, Inc.
3-2023 - 7-2023
Account Executive at MediaRadar, Inc.
10-2022 - 3-2023
Full-time parenting at Career Break

Education

BS from Lasell University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Sales Director at MediaRadar, Inc.
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can David take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And David

Personality Compatibility


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