David Rodriguez Romero

Critic
DISC Type : C

Category Manager at OBRAMAT

Madrid, Community of Madrid, Spain

Overview

David Rodriguez Romero is a Category Manager at OBRAMAT with extensive international experience in marketing, purchasing, and product pricing for the construction and consumer electronics sectors. He is a graduate of ETEA with a degree in Market Research and Techniques.

He has a proven track record of managing complex international projects, such as leading private label implementation across Europe and coordinating with offices in Asia during his time at Saint-Gobain.

Personality Overview

Precise

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Private Label Strategy
He has deep experience as a Private Label Manager at Saint-Gobain, developing and launching own-brand products on a national and international scale.
Strategic Partnerships
He actively focuses on strengthening relationships with strategic partners, as shown by his recent visit to supplier factories in Germany.
International Sourcing
His roles have involved negotiating with international suppliers, managing European projects, and collaborating with teams in Asia.

Media Appearances

David has no verified media appearances

Work History

1-2020
Category Manager at OBRAMAT
12-2015 - 1-2020
Private Label Manager at Saint-Gobain
8-2013 - 12-2015
IT&Telecom Retail Manager at Sonae
9-2012 - 8-2013
Pricing Manager. Telecom and Entertainment at Worten at Sonae
3-2012 - 8-2012
Product Marketing Department. División Pymes y Autónomos at SAGE

Education

2006 - 2012
Licenciatura en Investigación y Técnicas de Mercado from ETEA
2006 - 2011
Diplomatura en Ciencias Empresariales from Facultad de Ciencias Económicas ETEA

More Information

Social Presence :

Prographics :

Exp : 14 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Category Manager at OBRAMAT
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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