Adrien Konareff

Critic
DISC Type : C

Product Manager at OBRAMAT

Spain

Overview

Adrien Konareff is a senior retail expert and Product Manager at OBRAMAT with a strong background in international sourcing, P&L management, and omnichannel strategy. His career includes leadership roles at Leroy Merlin and E. Leclerc. He holds a Masters degree from EDHEC Business School and has a proven ability to develop distribution strategies in competitive markets.

Outside of his professional life, Adrien is an avid trail runner. He competed in the La Cabrera by Lurbel race in 2022, where he achieved an impressive 4th place finish in the general classification, demonstrating a high level of dedication and physical fitness.

He possesses a strong entrepreneurial spirit, having co-founded and served as CEO for Altipure, a company specializing in unique water treatment systems for spas.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

International Retail
His career is defined by managing product distribution, sourcing, and operations on an international level for major retailers like E. Leclerc and Leroy Merlin.
Entrepreneurial Ventures
Co-founded and acted as CEO of Altipure, building the company's vision and strategy from the ground up, showcasing a strong entrepreneurial mindset.
Trail Running
He is a competitive trail runner, having placed 4th overall in the La Cabrera by Lurbel race in September 2022.

Media Appearances

Adrien has no verified media appearances

Work History

9-2024
Product Manager at OBRAMAT
2-2021 - 7-2024
CEO and co-owner at Altipure
2-2018 - 1-2021
Head of Sourcing and Operations - Hardlines (Hong-Kong) at E. Leclerc - Siplec International Ltd.
3-2015 - 2-2018
Product Manager at Leroy Merlin
4-2013 - 3-2015
Group Product Manager - Home department at E.Leclerc

Education

2006 - 2008
Master's degree from EDHEC Business School
2001 - 2006
Bachelor's degree from University of Paris I: Panthéon-Sorbonne

More Information

Social Presence :

Prographics :

Exp : 16 Location : Spain Job Level : Middle Designation : Product Manager at OBRAMAT
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Insights For Selling To Adrien

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrien is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Adrien

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Adrien move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Adrien take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Adrien

Personality Compatibility


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