David Ruff

Critic
DISC Type : C

Director - Marketing Analytics & Automation at Pacific Life

Irvine, California, United States

Overview

David has no verified overview

Personality Overview

Negotiator

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

11-2024
Director - Marketing Analytics & Automation at Pacific Life
8-2022 - 11-2024
Manager - Marketing Analytics at Pacific Life
4-2022 - 8-2022
Technical Lead - Marketing Analytics at Pacific Life
4-2019 - 4-2020
Product Manager at Octane OC
6-2019 - 9-2019
Decision Analytics MBA Intern at Pacific Life

Education

Master of Business Administration - MBA from University of California, Irvine - The Paul Merage School of Business
Bachelor of Science - BS from UCLA

More Information

Social Presence :

Prographics :

Exp : 6 Location : Irvine, California, United States Job Level : Mid-senior Designation : Director - Marketing Analytics & Automation at Pacific Life
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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