David Russell

Enthusiast
DISC Type : i

Chairman at Harpenden Town FC

Harpenden, England, United Kingdom

Overview

David Russell is an experienced director with a background in business development at marketing agencies like OLIVER and Tag Worldwide. He currently serves as Managing Director at COLLABORATIVE THINKING LTD, where he helps clients improve their product and service storytelling.

His primary passion is football, serving as the Chairman of Harpenden Town FC. He is deeply committed to transforming the non-league club into a professionally run and successful organization that benefits the local community.

Unique fact: David balances his senior corporate leadership responsibilities with the hands-on, community-focused role of building a non-league football club.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Community Football
As Chairman of Harpenden Town FC, he is dedicated to building a successful and professional non-league football club.
Brand Storytelling
His company, COLLABORATIVE THINKING LTD, specializes in helping businesses improve the narrative and marketing around their products and services.
Human-Centric Technology
Believes that the people who understand how to apply technology are the real strategy, emphasizing human expertise over the tools themselves.

Media Appearances

David has no verified media appearances

Work History

9-2024
Chairman at Harpenden Town FC
10-2023
Managing Director at COLLABORATIVE THINKING LTD
10-2014 - 10-2023
Director at OLIVER UK
1-2014 - 10-2023
Managing Director at OLIVER UK
2003 - 10-2014
Director at Tag Worldwide

Education

Education details unavailable from Roundwood Park School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Harpenden, England, United Kingdom Job Level : Mid-senior Designation : Chairman at Harpenden Town FC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from David

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can David take some risk or not?

  • They can take some low-probability risks if needed.

You And David

Personality Compatibility


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