David S.

Questioner
DISC Type : c

Chief Executive Officer at Jeni's Splendid Ice Creams

Greater Burlington Area, United States

Overview

David has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

4-2026
Chief Executive Officer at Jeni's Splendid Ice Creams
9-2025 - 4-2026
Adjunct Professor at Champlain College
5-2023 - 4-2025
CEO at Ben & Jerry's
8-2004 - 7-2011
Director of Marketing North America at Ben & Jerry's
11-1998 - 7-2004
Senior Brand Manager / Brand Manager at Ben & Jerry's

Education

1997 - 2000
MSA from Saint Michael's College
1984 - 1988
BA from University of Vermont

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Burlington Area, United States Job Level : Leadership Designation : Chief Executive Officer at Jeni's Splendid Ice Creams
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And David

Personality Compatibility


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