David Terrell Jr

Questioner
DISC Type : c

Chief Technology Officer at BioTrack

Boca Raton, Florida, United States

Overview

David Terrell Jr. is a seasoned IT executive with over 20 years of experience at Fortune 100 companies, including Siemens and NASA. As the Chief Technology Officer for BioTrack, he leverages his expertise in innovative technology solutions. He holds a Bachelor of Science from Florida Institute of Technology and is a Certified Scrum Master.

Under his leadership, BioTrack became the first company in the cannabis industry to deploy a seed-to-sale traceability system within a FedRAMP authorized environment.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cannabis Traceability
As CTO of BioTrack, he has promoted the company's position as the "Gold Standard" in seed-to-sale cannabis tracking technology.
IT Security & Compliance
Previously served as VP of Information Security and Compliance at Forian Inc. and oversaw a major FedRAMP deployment, a key federal security standard.
Agile Methodologies
He is a Certified Scrum Master, indicating a professional commitment to agile and efficient software development and project management processes.

Media Appearances

Our Team - BioTrack. Featured in BioTrack (official website)

See Now

Work History

2-2023
Chief Technology Officer at BioTrack
8-2021 - 2-2023
VP of Information Security and Compliance at Forian Inc.
3-2021 - 8-2021
BioTrack CTO at Forian Inc.
6-2015 - 3-2021
Chief Technology Officer at BioTrackTHC
10-1995 - 6-2015
QA Manager / Integration Manager at Unify

Education

1979 - 1983
Bachelor of Science (BS) from Florida Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 37 Location : Boca Raton, Florida, United States Job Level : Leadership Designation : Chief Technology Officer at BioTrack
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And David

Personality Compatibility


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