David Tomala

Inquirer
DISC Type : dc

Director Of Analytics at Roku Inc.

Santa Monica, California, United States

Overview

David Tomala leads the analytics functions at Roku, focusing on content and distribution. With over 20 years of experience, his career is centered on using data for risk management across entertainment, healthcare, and credit. He holds an MA from the University at Buffalo and is described as bright and analytical.

He is a recipient of the Diverse Business Leader Award and a co-inventor on multiple patents for medical processing and pharmacy modeling systems.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Content Analytics
His current role at Roku and past role at Amazon involve leading teams to deliver intelligence that supports content acquisition and performance decisions.
Risk Mitigation
He states the thread tying his entire 20-year career together is using data to identify and mitigate risks, from credit to healthcare to entertainment.
Hiring Data Talent
His recent activity shows he is actively hiring for senior data scientist roles and is invested in helping former colleagues find new opportunities.

Media Appearances

David has no verified media appearances

Work History

5-2019
Director Of Analytics at Roku Inc.
1-2016 - 5-2019
Senior Manager - Content Analytics at Amazon
4-2011 - 12-2015
Senior Director of Advanced Analytics at Express Scripts
11-2008 - 3-2011
Director of Analytics at Express Scripts
9-2006 - 11-2008
VP - Customer Advanced Analytics at Royal Bank of Scotland

Education

1997 - 1999
MA from University at Buffalo
1990 - 1994
BA from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 26 Location : Santa Monica, California, United States Job Level : Mid-senior Designation : Director Of Analytics at Roku Inc.
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from David

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision making speed is somewhere in the middle.
  • Can David take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And David

Personality Compatibility


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