David Watkins in

David Watkins

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Data Strategy Director at Publicis Groupe
📍 Sydney, New South Wales, Australia

David is a Data Strategy Director at Publicis Groupes Digitas Australia, with a passion for driving business value through data and analytics. He has extensive experience helping global automotive, CPG, and consumer electronics brands like Samsung and Ford to enhance customer experiences. He holds a BA Hons from Sheffield Hallam University.

Outside of work, David has a background in sports, having played rugby during his school years. He recently relocated from London to Australia for his current position, embracing a significant professional and personal journey. A colleague praised him for his "amazing job driving forward. . . data driven thinking. "

Unique fact: David proudly announced his new role at Digitas by declaring, "Im now a Unicorn! ", a clever nod to the companys well-known logo.

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Experience
15 Years
Current Role
Data Strategy Director
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Priorities

Topics David cares about

CRM & Analytics
His background includes deep dives into CRM for major brands like Samsung, utilizing tools like Salesforce Marketing Cloud, Power BI, and Google Analytics to measure performance.
Data-Driven Strategy
Specializes in using data and analytics to help global brands understand performance, drive key business decisions, and shape strategy across various sectors.
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Career

Work history

5-2025
Data Strategy Director
Publicis Groupe
7-2022 - 4-2025
Data Strategy Director
VML
6-2021 - 7-2022
Data Strategy Lead
VML
3-2020 - 6-2021
Data and Insight Manager
VML
2-2019 - 3-2020
Data Strategist
VML
In the press

Media appearances

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Education
B.A Hons
Sheffield Hallam University
Education details unavailable
Arden School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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