David West

Inspirer
DISC Type : di

Head of Markets at PromoNow

United Kingdom

Overview

David West is the Head of Markets at PromoNow, bringing 25 years of global experience creating promotional campaigns for brands like Guinness, Cadbury, and Qantas. He leverages specialized technology to deliver scalable and secure activations for brands and agencies, and holds a Mini MBA.

Outside of his marketing career, David is a dedicated runner and was formerly a Nike-sponsored athlete. He expresses a continuous drive for new experiences, learning, and personal growth, highlighting a passion for pushing his own boundaries in all aspects of life.

Unique fact: David was once a Nike-sponsored athlete.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Promotional ROI
He consistently advocates for value-add promotions over price discounts, highlighting their superior return on investment and brand-building capabilities.
Marketing Technology
His current role focuses on leveraging specialized technology to provide brands and agencies with rapid, scalable, and secure solutions for promotional campaigns.
Shopper Marketing
He shows a deep interest in the practical execution of shopper and promotional campaigns, from the initial idea to the final delivery.

Media Appearances

David has no verified media appearances

Work History

4-2025
Head of Markets at PromoNow
7-2024 - 4-2025
Senior Promotional Marketing Manager at Opposite Agency
11-2021 - 5-2024
New Business / New Ideas - Sales Promotion at Opia
1-2013
Director Promotional Marketing at Bamboo Marketing Singapore
6-2010 - 7-2012
Promotional Marketing Director at Insurance Australia Group

Education

2019 - 2019
Mini MBA from MiniMBA
1998 - 1998
Advertising from AWARD School

More Information

Social Presence :

Prographics :

Exp : 29 Location : United Kingdom Job Level : Mid-senior Designation : Head of Markets at PromoNow
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from David

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


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