David Withey

Enthusiast
DISC Type : i

Sales and Marketing Director Arena UK & Europe at Arena Group Ltd

England, United Kingdom

Overview

David is a highly respected Sales and Marketing Director at Arena Group, with a career spanning over 45 years at the company. He is recognized as a loyal, hard-working, and committed leader, instrumental in the companys growth and reputation. He attended St Bartholomews Grammar School in Newbury before starting his extensive career.

Originally from Newbury, David has a background in the arts, having attended art school for two years. He rejoined Arena and built his entire career there, becoming one of the most well-liked people in the events industry, even receiving an "Industry Legend Award" for his contributions and pioneering work.

He started his career with Arena Group in 1977 as a summer job putting up grandstands.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Major Event Logistics
He has been instrumental in delivering temporary infrastructure for world-class events, including the Olympics, Commonwealth Games, Wimbledon, and The Queen's Club Championships.
Temporary Event Infrastructure
His career has been dedicated to pioneering and providing temporary environments, from grandstand seating to bespoke structures for major sporting and cultural occasions.
Long-term Client Relationships
He has built trusted, decades-long relationships with key clients and is known for his honest, collaborative approach that gives clients confidence.

Media Appearances

David has no verified media appearances

Work History

1-1977
Sales and Marketing Director Arena UK & Europe at Arena Group Ltd
Sales Director at Arena Seating

Education

1968 - 1975
Education details unavailable from St Bartholomew's Grammar School, Newbury
Education details unavailable from St Bartholomews Grammar school - Newbury

More Information

Social Presence :

Prographics :

Exp : 49 Location : England, United Kingdom Job Level : Mid-senior Designation : Sales and Marketing Director Arena UK & Europe at Arena Group Ltd
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from David

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can David take some risk or not?

  • If it seems really necessary, they can take small risks.

You And David

Personality Compatibility


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