Dawn Casaus

Energizer
DISC Type : I

Senior Vice President & Customer Experience Director at BankPlus

Ridgeland, Mississippi, United States

Overview

Dawn Casaus is the Senior Vice President & Customer Experience Director at BankPlus, where she focuses on integrating technology with personal service to enhance customer relationships. A committed leader, she holds a ServiceNow IT Leadership certificate and champions a customer-first mindset. She believes in balancing AI-driven efficiency with a necessary human touch to ensure customers feel supported.

Dawn was honored as one of the Mississippi Business Journal’s “Top 40 Under 40” for 2025, recognizing her as an emerging leader making significant contributions in her community and industry.

Personality Overview

Informal

Big Picture Person

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

AI in Banking
Advocates for using AI to deliver quicker answers and more efficient resolutions, while stressing the need to balance technology with a human touch to avoid customer frustration.
Customer Experience
Leads initiatives to transform customer interactions into lasting relationships, focusing on making customers feel supported and understood at every touchpoint.
Leadership Development
Expresses a strong commitment to developing leaders and inspiring teams to create a lasting impact within the organization and the community.

Media Appearances

Dawn has no verified media appearances

Work History

3-2012
Senior Vice President & Customer Experience Director at BankPlus
5-2009 - 3-2012
Vice President & Customer Service Manager at BankPlus
7-2008 - 5-2009
Customer Experience Supervisor at BankPlus
7-2007 - 7-2008
Customer Experience Specialist at BankPlus
1-2006 - 6-2007
Field Representative at University of Maryland Global Campus

Education

Bachelor of Business Administration - BBA from Mississippi University for Women
School of Banking from University of Mississippi

More Information

Social Presence :

Prographics :

Exp : 21 Location : Ridgeland, Mississippi, United States Job Level : Leadership Designation : Senior Vice President & Customer Experience Director at BankPlus
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Dawn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Dawn take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dawn

Personality Compatibility


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