Dawn Creighton

Trailblazer
DISC Type : DI

Board Trustee at Community Foundation North East

Durham, England, United Kingdom

Overview

Dawn Creighton is the Head of Customer Strategy and Experience at Northumbrian Water Group, where she drives a customer-centric culture. An MA Hons graduate from The University of Edinburgh, she is a passionate service excellence specialist. Colleagues describe her as a hardworking, dedicated, and natural leader.

Outside of work, Dawn is deeply involved in her community, serving as a Board Trustee for the Community Foundation North East. She is a passionate advocate for the North East region, its people, and its future development, frequently participating in local events and initiatives.

Unique fact: Dawn is also a Director at a company called RESOLVING WATER DISPUTES LIMITED.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

If they come to believe in your value proposition, they will be your champion.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Customer Experience Strategy
Leads the 'Unrivalled Customer Experience Strategy' at NWG, focusing on achieving top-tier national rankings for customer service metrics like C-MeX.
Employee Engagement
Was a senior leader in the team that won 'Best Employee Engagement Strategy' from the Institute of Customer Services, linking staff empowerment to better service.
Digital Inclusivity
Champions the development of digital tools and website features to ensure all customers can access services in ways that are most convenient for them.

Media Appearances

Dawn has no verified media appearances

Work History

10-2025
Board Trustee at Community Foundation North East
5-2023
Director at RESOLVING WATER DISPUTES LIMITED
7-2018
Head of Customer Strategy, Performance and Experience at NWG (Northumbrian Water Group)
9-2017 - 6-2018
Director of Customer Experience at Carillion
9-2016 - 9-2017
Director of Customer Care at Carillion

Education

1997 - 2001
MA Hons from The University of Edinburgh
1991 - 1997
Education details unavailable from Douglas Ewart High School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Durham, England, United Kingdom Job Level : Mid-senior Designation : Board Trustee at Community Foundation North East
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dawn

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Dawn take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dawn

Personality Compatibility


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