Dawn Langan

Trailblazer
DISC Type : ID

Director, Digital Agency Group at Merkle Inc

Bridgeport, Pennsylvania, United States

Overview

Dawn Langan is a seasoned CRM and direct marketing professional specializing in the financial services and health insurance sectors. With a BBA from Hofstra University, she has a proven history of exceeding client goals at top agencies like Merkle and GSI Commerce. Colleagues describe her as passionate, client-focused, and knowledgeable.

She has shown a keen interest in the application of data in addressable TV for political advertising.

Personality Overview

Values Relationships

Assertive

Informal

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

CRM & Direct Marketing
Her entire career is built on hands-on experience in CRM and direct marketing, delivering results for major clients both online and offline.
Financial Services Marketing
She has extensive experience managing marketing and growth for major financial clients, including Citizens Bank, PNC Bank, and AIG.
Ecommerce & Retail
At GSI Commerce, she led teams developing online marketing programs and web stores for major retail partners like Toys”R”Us and RadioShack.

Media Appearances

Dawn has no verified media appearances

Work History

5-2011
Director, Digital Agency Group at Merkle Inc
12-2010 - 4-2011
Marketing Consultant at AlphaBuyer
8-2007 - 11-2010
Director, Client Services at GSI Commerce / an Ebay Company
3-2006 - 7-2007
Group Account Director at GSI Commerce / an Ebay Company
5-2004 - 3-2006
Account Director at Harte Hanks

Education

BBA from Hofstra University
Education details unavailable from Neshaminy Langhorne High School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Bridgeport, Pennsylvania, United States Job Level : Mid-senior Designation : Director, Digital Agency Group at Merkle Inc
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dawn

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Dawn take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dawn

Personality Compatibility


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