Dawn Ostroff

Energizer
DISC Type : I

Member Board of Directors at sweetgreen

New York, New York, United States

Overview

Dawn Ostroff is a transformative leader in media and technology, currently serving on the boards of Mattel and Sweetgreen. She has a proven history of scaling brands, from developing hit shows at The CW to spearheading Spotifys billion-dollar expansion into podcasting. She holds a Bachelor of Science from Florida International University.

Outside of work, she is a mother of four and is passionate about philanthropy, supporting organizations that aid children in Los Angeles. A vocal advocate for advancing women in media, she has backed initiatives to help female professionals. She moved from journalism to entertainment to focus on positive storytelling.

Her introduction to the entertainment industry came early; her father was a concert promoter who worked with music legend Frank Sinatra.

Personality Overview

Informal

Big Picture Person

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Media & Tech Convergence
Her career is defined by leading traditional media companies into new digital formats, most notably driving Spotify's pivot from a music service to a comprehensive audio platform.
Next-Gen Consumers
Focuses on transforming and scaling global brands like Mattel and Spotify to meet the evolving expectations of younger audiences and new generations of consumers.
The Creator Economy
At Spotify, she built a massive content ecosystem by signing top-tier talent like the Obamas and Joe Rogan, empowering individual creators on the platform.

Media Appearances

Sweetgreen Announces the Nominations of Monty Moran and Dawn Ostroff to the Board of Directors. Featured in Business Wire

See Now

Work History

6-2025
Member Board of Directors at sweetgreen
2-2024
Member Board of Directors at Mattel, Inc.
5-2023 - 6-2024
Member Board of Directors at Paramount
6-2020 - 3-2024
Member Board of Directors at Activision Blizzard
8-2018 - 4-2023
Chief Content & Advertising Business Officer at Spotify

Education

Dawn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : N/A Designation : Member Board of Directors at sweetgreen
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dawn

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dawn take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dawn

Personality Compatibility


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