Dean Dempsey

Trailblazer
DISC Type : ID

Marketing and Innovations Director at Healthier Brands Limited - Naturelly

Greater Manchester, England, United Kingdom

Overview

Dean is the founder and Marketing & Innovations Director of Healthier Brands & Naturelly, with over 25 years of experience as a multi-award-winning brand marketer. Educated at Bournemouth University, he is described by colleagues as creative, hugely enthusiastic, and a driven leader who produces results. He excels at launching new ventures with energy and zeal.

His entrepreneurial journey is deeply personal, as he founded his healthy snack company, Naturelly, after struggling to find suitable treats for his two young daughters. This mission to provide healthier alternatives for children is a core driver for his work. He is focused on creating products with added nutritional benefits like fibre.

Unique fact: Dean created his award-winning healthy jelly snack, Naturelly, after being inspired by the popularity of jelly drinks in Asia.

Personality Overview

Persuasive

Values Relationships

Informal

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Healthy Food Innovation
He founded Naturelly to fill a market gap for healthy kids' snacks and consistently explores adding functional benefits like fibre and protein to consumer products.
CPG Brand Building
With over 25 years of marketing experience for brands like Pepsi and Red Bull, he now focuses on creating and growing his own consumer packaged goods brands.
Childhood Nutrition
His personal mission is to provide healthier snack alternatives for children, a passion that stemmed from his own experience as a father of two daughters.

Media Appearances

Dean has no verified media appearances

Work History

7-2015
Marketing and Innovations Director at Healthier Brands Limited - Naturelly
10-2011 - 7-2015
Partner at Multiply
3-2000 - 9-2011
Chief Inventor / Managing Director at Madmedia Limited
3-2000 - 9-2011
Managing Director at Madmedia Limited
1999 - 2001
Business Development / Creative Planner at KLP Euro RSCG

Education

1992 - 1995
Business & Marketing from Bournemouth University
1995 - 1997
HNC from Bournemouth Institute of Art & Design

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Manchester, England, United Kingdom Job Level : Mid-senior Designation : Marketing and Innovations Director at Healthier Brands Limited - Naturelly
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dean

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Dean take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dean

Personality Compatibility


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