Dean Packingham

Observer
DISC Type : ci

CEO at Mike and Jen's Hot Cocoa

Duluth, Minnesota, United States

Overview

Dean Packingham is the Founder and CEO of Mike and Jens Hot Cocoa, a company he started as a family project in his kitchen. A former Senior Meteorologist with the National Weather Service, he grew his all-natural cocoa brand from a local hobby into a nationally recognized product sold in over 1, 000 stores, including Costco and Target.

Personality Overview

Example Seeker

Assertive

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

CPG Brand Building
Started his company in his kitchen and successfully scaled it into major retailers like Costco and Target, demonstrating deep experience in growing a consumer brand from the ground up.
Sustainable Growth
Prioritizes and bootstraps the company's expansion, focusing on a measured approach to growth rather than moving too quickly.
Retail Distribution
Actively seeks new wholesale, grocery, and food service accounts and has successfully landed major partners like Costco, Hy-Vee, and Meijer.

Media Appearances

Mike and Jen's Hot Cocoa Founder and CEO Dean ... - YouTube. Featured in YouTube

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Mike and Jen's Hot Cocoa started with Dean Packingham, a proud dad to two cocoa lovers. Featured in Kowalski's Markets Facebook

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Dean Packingham - Founder and CEO @ Mike and Jen's Hot Cocoa. Featured in YouTube

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Work History

12-2012
CEO at Mike and Jen's Hot Cocoa
1-2017
Co-Owner at Snap Fitness 24/7
3-2005
Owner at MyDisneyBlog.com
6-1992 - 10-2018
Senior Meteorologist at National Weather Service
1-2005 - 3-2010
Co-Owner at BabyBoomerTrips.com

Education

1990 - 1992
Bachelor's Degree from St. Cloud State University
1987 - 1990
Bachelor's Degree from University of Minnesota Duluth

More Information

Social Presence :

Prographics :

Exp : 33 Location : Duluth, Minnesota, United States Job Level : Leadership Designation : CEO at Mike and Jen's Hot Cocoa
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Dean

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They like to analyze well and then make their decisions.
  • Can Dean take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Dean

Personality Compatibility


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