Uma Nair

Sharpshooter
DISC Type : DC

Marketing Business Development Manager and Appointment setter at Going Social with Uma

Sydney, New South Wales, Australia

Overview

Uma Nair is a Marketing Business Development Manager at Going Social with Uma, specializing in B2B lead generation and pipeline development. She leverages her Graduate Diploma in Marketing and skills in HubSpot and LinkedIn to expand business. Colleagues describe her as professional, committed, and creative.

Outside of work, Uma is passionate about personal growth and advocates for mental wellbeing in the digital age. She emphasizes the importance of setting boundaries, taking digital breaks, and investing in self-care to maintain focus and resilience in a hyper-connected world.

She uniquely combines a Bachelor of Science from the University of Western Australia with her marketing expertise to drive business expansion.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

B2B Lead Generation
Utilizes a three-phase marketing system and tools like LinkedIn Sales Navigator and HubSpot to generate leads and build B2B pipelines.
Digital Marketing
Discusses the importance of combining human psychology with digital systems and algorithms to create marketing tactics that effectively convert.
Mental Wellbeing
Advocates for prioritizing mental health in a digital world, highlighting the need for boundaries and self-care to combat online demands.

Media Appearances

Uma has no verified media appearances

Work History

1-2017
Marketing Business Development Manager and Appointment setter at Going Social with Uma
2-2019 - 3-2024
Business Development Manager at Going Social Sydney

Education

Graduate Diploma in Marketing from University of Technology Sydney
1976 - 1981
Bachelor of Science (B.Sc) from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sydney, New South Wales, Australia Job Level : Middle Designation : Marketing Business Development Manager and Appointment setter at Going Social with Uma
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Insights For Selling To Uma

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Uma is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Uma

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Uma move?

  • They can take decisions very fast if you manage to convince them.
  • Can Uma take some risk or not?

  • The risks don’t matter much to them.

You And Uma

Personality Compatibility


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