Dean Payne

Pioneer
DISC Type : Dis

Founder & at The Innovation Hut

Truro, England, United Kingdom

Overview

Dean Payne is the Founder and Director of The Innovation Hut, with over 20 years of experience in digital transformation and innovation management. He holds an MSc with Distinction from the University of York and is described by colleagues as practical, creative, and client-focused.

He is a Chartered Physiotherapist and a Certified Strength and Conditioning Specialist, blending a clinical background with expertise in technology and corporate innovation.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Innovation Management
His consultancy focuses on helping organizations create structured environments to turn ideas into valuable, investment-ready projects and foster a culture of continuous improvement.
Digital Transformation
He has a proven track record of designing and deploying change delivery frameworks, with specific experience in healthcare and for public sector bodies like local councils.
Value-Driven Delivery
He frequently writes about the importance of focusing on post-launch outcomes and value creation, rather than measuring success by project delivery alone.

Media Appearances

Dean has no verified media appearances

Work History

1-2022
Founder & at The Innovation Hut
10-2025
Expert Advisor at edison365
3-2024 - 3-2025
Strategic Advisor at globlcare
8-2019 - 1-2022
Group Director of Clinical Innovation at Totally Plc
9-2017 - 7-2019
Managing Director - Totally Health (Subsidiary of Totally plc) at Totally Plc

Education

11-2019 - 6-2022
MSc (Dist.) from University of York
Level 7 Diploma from Chartered Management Institute

More Information

Social Presence :

Prographics :

Exp : 8 Location : Truro, England, United Kingdom Job Level : Leadership Designation : Founder & at The Innovation Hut
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dean

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They are generally fast movers and can take quick decisions
  • Can Dean take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dean

Personality Compatibility


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