Dean Seddon

Captain
DISC Type : DS

#1 Social Selling Coach at MAVERRIK® - Social Selling Training

Plymouth, England, United Kingdom

Overview

Dean Seddon is the CEO of MAVERRIK®, a leading social selling coach, and the author of "Get Growing. " He specializes in helping experts and consultants acquire clients using LinkedIn, leveraging his experience from training over 100, 000 professionals globally. People often describe him as brilliant, engaging, and incredibly insightful.

Outside of his professional life, Dean has a background as a musician. This creative history influences his authentic and practical approach to business and training, focusing on genuine connection over traditional sales tactics. He is a frequent speaker and podcast guest, sharing his entrepreneurial journey.

Before becoming a leading sales coach, Deans ambition was to be a rockstar and he spent years playing in bands.

Personality Overview

Planner & Achiever

Output-Driven

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Social Selling
As the '#1 Social Selling Coach, ' he teaches a system for experts to win clients on LinkedIn in 30 minutes a day, focusing on practical, effective strategies.
Authentic Engagement
His content emphasizes moving beyond hype to build genuine trust with prospects, a theme rooted in his personal sales journey and recent posts on the topic.
Entrepreneurial Journey
He openly discusses his path from a struggling entrepreneur to a successful CEO, offering insights into resilience, bootstrapping, and career pivots for business owners.

Media Appearances

Dean has no verified media appearances

Work History

7-2025
#1 Social Selling Coach at MAVERRIK® - Social Selling Training
1-2020
CEO at MAVERRIK® - Social Selling Training
3-2023
Editor - Social Selling Weekly at MAVERRIK® - Social Selling Training
12-2024
Director at GoggleCRM: convert LinkedIn leads to clients
2-2024
Author - Get Growing: Get Clients, Grow Faster, and Spend Less Time Selling at Wiley

Education

2010 - 2013
Member from Institute of Business Consulting
1998 - 2000
GNVQ Advanced from St Helens College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Plymouth, England, United Kingdom Job Level : Leadership Designation : #1 Social Selling Coach at MAVERRIK® - Social Selling Training
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dean

Personality Compatibility


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