Deanna Rodriguez

Critic
DISC Type : C

President and CEO at Entergy New Orleans, LLC

New Orleans, Louisiana, United States

Overview

Deanna Rodriguez is the President and CEO of Entergy New Orleans, where she leverages nearly three decades of experience in the energy sector. A graduate of The University of Texas at Austin with a Masters in Public Affairs, she has extensive expertise in regulatory affairs, public policy, and corporate contributions.

Deeply committed to public service, she is proud of her Hispanic heritage and serves on numerous boards, including the Childrens Hospital of New Orleans, The National WWII Museum, and the Ogden Museum of Southern Art. She views her role as essential to the daily lives of New Orleans residents.

Unique fact: She was instrumental in securing over $200 million in community development block grant funding to help rebuild after Hurricane Katrina.

Personality Overview

ROI Driven

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Community Development
Demonstrates a strong commitment through extensive board service with organizations like the United Way, Youth Empowerment Project, and Children's Hospital New Orleans.
Grid Resilience
Publicly advocates for proactive investment in strengthening the region's energy infrastructure to better withstand the impacts of climate change and severe weather.
Renewable Energy Future
Is leading initiatives to foster the next generation of energy leaders through partnerships like the Wind Scholars program with the University of New Orleans.

Media Appearances

Deanna has no verified media appearances

Work History

5-2021
President and CEO at Entergy New Orleans, LLC
6-2012 - 6-2021
Vice President of Regulatory and Public Affairs at Entergy Texas
7-2010 - 5-2012
Vice President of Regulatory Affairs at Entergy New Orleans
Associate Vice Chancellor for Community Relations at The University of Texas System
10-1994 - 6-1999
Governmental Affairs Executive at Entergy Texas

Education

1987 - 1989
MPA from The LBJ School of Public Affairs
1981 - 1984
Bachelor of Arts (BA) from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 20 Location : New Orleans, Louisiana, United States Job Level : Leadership Designation : President and CEO at Entergy New Orleans, LLC
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Insights For Selling To Deanna

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deanna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Deanna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Deanna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Deanna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Deanna

Personality Compatibility


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