Debora Mondella

Judge
DISC Type : Dc

Global Product Marketing Director, Insights at Kantar

London Area, United Kingdom

Overview

Debora is a Global Product Marketing Director at Kantar with over 15 years of B2B experience, specializing in tech and SaaS. She holds an MSc in Behavioural Science, applying it to global marketing, product launches, and digital transformation. Colleagues describe her as passionate, strategic, and organized.

Beyond her core role, Debora has a passion for education, having previously worked as a marketing and business lecturer. She is intellectually curious about the intersection of technology and human psychology, particularly how machines learn from human behavior and how people make decisions.

In 2024, she was the winner of the Kantar Spark Award for Business Impact, a significant internal recognition.

Personality Overview

Fast But Wary

Objective Thinker

Generally Skeptic

They are not always relationship oriented.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Behavioural Science
Her MSc is in Behavioural Science, and she specializes in applying its principles to product marketing, customer journeys, and B2B lead generation.
Marketing Transformation
She champions digital transformation and innovation, recently sharing insights from the MarTech Summit on optimizing processes and audience engagement at scale.
AI in Marketing
She actively shares content on emerging topics like synthetic data and how machine learning reflects human behavior, showing a keen interest in future-ready marketing tech.

Media Appearances

Debora has no verified media appearances

Work History

9-2022
Global Product Marketing Director, Insights at Kantar
1-2021 - 9-2022
Global Head of Marketing at Linguaphone Group
1-2016 - 9-2022
Head of Marketing | Brand and Digital / Creative Dept at Linguaphone Group
1-2021 - 9-2022
Marketing and Business Lecturer at Richmond Business School
1-2022 - 2-2022
Behavioural Science at Kantar

Education

9-2020 - 9-2022
MSc Behavioural Decision Science from Kingston University
2-2023 - 3-2023
Education details unavailable from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Global Product Marketing Director, Insights at Kantar
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Insights For Selling To Debora

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debora is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Debora

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Debora move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Debora take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Debora

Personality Compatibility


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