Deborah Holloway CMgr

Commander
DISC Type : D

Head of Digital Content at Charlotte Tilbury Beauty

London, England, United Kingdom

Overview

Deborah is a strategic digital marketing leader with over 15 years of experience driving brand growth for major beauty companies like Charlotte Tilbury and Clarins. A graduate of Wimbledon School of Art, she is known for blending creativity with performance. Colleagues describe her as "collaborative, " "innovative, " and "ridiculously efficient. "

Outside of her work in the beauty industry, Deborah has an expressed interest in the world of entertainment and gaming, specifically following companies like PlayStation and Sony Pictures Entertainment. This suggests a passion for digital storytelling and interactive experiences that extends beyond her professional roles.

She led an award-winning campaign with HELLO! magazine to break the taboo surrounding menopause.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Digital Innovation
Her career highlights a focus on implementing innovation roadmaps and virtual engagement strategies, particularly during her time leading digital media at Clarins.
Content with Purpose
She created the award-winning "It's High Time" campaign in partnership with HELLO! magazine, which aimed to break the taboo of menopause, showing an interest in mission-driven content.
Brand Storytelling
Throughout her career, she has focused on crafting distinctive digital narratives and experience-led strategies to drive brand growth for beauty leaders like Clarins and Charlotte Tilbury.

Media Appearances

Deborah has no verified media appearances

Work History

8-2025
Head of Digital Content at Charlotte Tilbury Beauty
1-2022 - 8-2025
Head of Digital Media & Virtual Engagement at Clarins
2-2021 - 12-2021
Senior Digital Media Manager at Clarins
11-2017 - 1-2021
Digital Media Manager at Clarins
11-2014 - 11-2017
Social Media Manager at Clarins

Education

10-2023 - 5-2024
L7 Leadership and Management from Imperial College and Corndel Executive Development Programme
2003 - 2006
Bachelor of Arts from Wimbledon School of Art

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Content at Charlotte Tilbury Beauty
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deborah

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Deborah take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Deborah

Personality Compatibility


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