Deborah Koller

Questioner
DISC Type : c

Head of Global DTC - Retail & E-Commerce at IWC Schaffhausen

Switzerland

Overview

Deborah Koller is the Head of Global DTC at IWC Schaffhausen, bringing over 10 years of experience in the luxury and fashion industries across Europe and Australia. An INSEAD Global Executive MBA graduate, she excels in business transformation and retail strategy. Colleagues describe her as driven, thoughtful, and tenacious.

Outside of her professional life, Deborah is a certified Yoga Instructor, indicating a strong interest in wellness and mindfulness. She is a Swiss citizen with extensive international experience, fluent in both English and German, and has a passion for continuous learning and personal development.

Unique fact: Deborah is a certified Level I Yoga Instructor.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Global DTC Strategy
As the Head of Global Direct-to-Consumer, her focus is on optimizing retail and e-commerce operations, driving operational excellence and reducing costs.
Luxury Retail Transformation
Has a proven track record of orchestrating complex business transformations and optimizing retail strategies within the luxury fashion sector at IWC Schaffhausen and Scanlan Theodore.
Data-Driven Operations
Emphasizes using data to analyze KPIs like sales conversion, sell-through rates, and transaction values to optimize store efficiency and business performance.

Media Appearances

Deborah has no verified media appearances

Work History

4-2024
Head of Global DTC - Retail & E-Commerce at IWC Schaffhausen
2023 - 2024
Retail Commercial & Operations Manager at Scanlan Theodore
2021 - 2023
State Manager at Scanlan Theodore
2019 - 2021
Business Boutique Manager at Scanlan Theodore
2016 - 2019
Senior Stylist at Zalando SE

Education

2022 - 1-2024
Global Executive MBA from INSEAD
2019 - 2022
Bachelor of Business from Griffith University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Switzerland Job Level : Mid-senior Designation : Head of Global DTC - Retail & E-Commerce at IWC Schaffhausen
URL has been copied!

Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Deborah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Deborah take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Deborah

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.