Deborah Koller in

Deborah Koller

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Head of Global DTC - Retail & E-Commerce at IWC Schaffhausen
📍 Switzerland

Deborah Koller is the Head of Global DTC at IWC Schaffhausen, bringing over 10 years of experience in the luxury and fashion industries across Europe and Australia. An INSEAD Global Executive MBA graduate, she excels in business transformation and retail strategy. Colleagues describe her as driven, thoughtful, and tenacious.

Outside of her professional life, Deborah is a certified Yoga Instructor, indicating a strong interest in wellness and mindfulness. She is a Swiss citizen with extensive international experience, fluent in both English and German, and has a passion for continuous learning and personal development.

Unique fact: Deborah is a certified Level I Yoga Instructor.

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Experience
15 Years
Current Role
Head of Global DTC - Retail & E-Commerce
Job Level
Mid-senior
Location
Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Deborah cares about

Global DTC Strategy
As the Head of Global Direct-to-Consumer, her focus is on optimizing retail and e-commerce operations, driving operational excellence and reducing costs.
Luxury Retail Transformation
Has a proven track record of orchestrating complex business transformations and optimizing retail strategies within the luxury fashion sector at IWC Schaffhausen and Scanlan Theodore.
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Career

Work history

4-2024
Head of Global DTC - Retail & E-Commerce
IWC Schaffhausen
2023 - 2024
Retail Commercial & Operations Manager
Scanlan Theodore
2021 - 2023
State Manager
Scanlan Theodore
2019 - 2021
Business Boutique Manager
Scanlan Theodore
2016 - 2019
Senior Stylist
Zalando SE
In the press

Media appearances

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Education
2022 - 1-2024
Global Executive MBA
INSEAD
2019 - 2022
Bachelor of Business
Griffith University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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