Deborah Nas

Captain
DISC Type : DS

Keynote speaker and author on technology & innovation at DeborahNas.com

Amsterdam, North Holland, Netherlands

Overview

Deborah is an innovation expert, professor at TU Delft, and author focusing on the intersection of technology, business, and psychology. A graduate of Delft University of Technology, she advises deep tech startups and serves on multiple boards, including Hardt Hyperloop. Colleagues and clients often describe her as sharp and inspiring.

Personality Overview

Long-Term Thinker

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Quantum & Society
Co-leads the Centre for Quantum and Society, focusing on the ethical, legal, and societal impacts of quantum technologies to fuel responsible innovation.
AI Ethics
Frequently discusses the risks of an AI bubble and the weaponization of AI-generated disinformation in politics, advocating for a more responsible approach to the technology.
Design Thinking
Authored "Design Things That Make Sense" and teaches strategic design at TU Delft, championing design thinking to solve complex technology and societal challenges.

Media Appearances

Deborah has no verified media appearances

Work History

3-2018
Keynote speaker and author on technology & innovation at DeborahNas.com
12-2015
Professor Strategic design for technology-based innovation at TU Delft
7-2022
Member of the Investment Committee at InnovationQuarter
1-2022
Initiative Lead Centre for Quantum & Society at Centre for Quantum and Society
5-2019
Member Of The Supervisory Board at Hardt Hyperloop

Education

1990 - 1996
Master’s Degree from Delft University of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Keynote speaker and author on technology & innovation at DeborahNas.com
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Deborah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Deborah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Deborah

Personality Compatibility


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