Dec McLaughlin

Initiator
DISC Type : Di

Co-Founder at Foras Ventures

London Area, United Kingdom

Overview

Dec McLaughlin is a co-founder of Foras Ventures, where he helps ambitious UK product founders scale globally through international programs and a 15, 000+ strong network. He also co-founded Auzi®, a luxury jewelry brand for hearing aids, and holds a degree in Medicinal & Biological Chemistry. People who have worked with him describe him as passionate, empathetic, proactive, and engaging.

As a lifelong hearing aid wearer, Dec co-founded Auzi® to challenge the stigma associated with medical devices by transforming them into fashionable accessories. His first entrepreneurial venture was a nutrition coaching platform for founders, and in his youth, he was a squad member for the Glasgow Warriors U16/17 rugby team.

He co-founded his luxury hearing aid jewelry company, Auzi®, after his partner, a jewelry designer, created a custom cover for his hearing aid as a gift.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Hearing Accessibility
As a lifelong hearing aid wearer, he co-founded Auzi® to destigmatize hearing aids by merging them with luxury jewelry, turning a personal challenge into an empowering mission.
Founder Support
Through Foras Ventures and his previous role at Startup Grind, he actively helps founders, particularly from Scotland, to scale their businesses and connect with global ecosystems.
Scottish Startups
He is dedicated to elevating Scotland's tech ecosystem on the world stage, creating programs and communities to showcase local innovation and connect founders with international opportunities.

Media Appearances

Dec has no verified media appearances

Work History

1-2022
Co-Founder at Foras Ventures
9-2024
Co-Founder at Auzi®
5-2019 - 9-2024
Director, Scotland at Startup Grind
9-2022 - 11-2023
GTM at Patchwork Health
1-2018 - 1-2022
Founder at DM Nutrition

Education

9-2014 - 5-2019
Medicinal & Biological Chemistry (MChem w/ Honours) from The University of Edinburgh
10-2008 - 6-2014
Adv Highers from Hutchesons'​ Grammar School

More Information

Social Presence :

Prographics :

Exp : 7 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder at Foras Ventures
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Insights For Selling To Dec

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dec is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dec

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dec move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dec take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dec

Personality Compatibility


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