Demo Drougas

Examiner
DISC Type : cs

Senior Vice President - Retail at A-GAME Beverages, Inc.

New York City Metropolitan Area, United States

Overview

Demo is a seasoned retail executive with extensive experience leading sales and marketing for major CPG companies like Motts and his current firm, A-GAME Beverages. A graduate of the University of Massachusetts at Amherst, colleagues describe him as a strategic, professional, and collaborative leader with deep channel knowledge and high integrity.

As a University of Massachusetts alumnus, he likely follows the UMass Minutemen. Given his time in the area, he may also share the regions passion for professional sports, possibly following teams like the New England Patriots or Boston Red Sox.

Beyond his professional achievements, a colleague has described him as "one of my all time favorites - and more importantly- a great human being. "

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Retail Channel Strategy
Has held multiple senior roles focused on retail channels and is praised for his extensive knowledge in the grocery, club, and convenience trades.
Beverage Industry Growth
Currently driving momentum at A-GAME Beverages and has a background that includes a senior sales role at Mott's, a division of Cadbury Schweppes.
Natural & Organic Foods
He actively promotes organic, cold-pressed juices with no added sugar and previously served as Executive Vice President at Nature's Intent LLC.

Media Appearances

Demo has no verified media appearances

Work History

6-2023
Senior Vice President - Retail at A-GAME Beverages, Inc.
10-2019 - 5-2023
Executive Vice President at Nature's Intent LLC
1-2004 - 9-2019
Vice President - Retail Channels at International Marketing Systems (IMS)
1-2003 - 1-2004
Vice President Sales and Marketing at Country Home Bakers
10-1996 - 1-2003
Vice President of Sales at Mott's a Division of Cadbury Schweppes

Education

1981 - 1985
Bachelor of Science - BS from University of Massachusetts at Amherst

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President - Retail at A-GAME Beverages, Inc.
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Insights For Selling To Demo

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Demo is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Demo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Demo move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Demo take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Demo

Personality Compatibility


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