Denise Barrett-Baxendale

Energizer
DISC Type : I

Chief Executive Officer at Everton Football Club

Greater Liverpool Area, United Kingdom

Overview

Professor Denise Barrett-Baxendale is the celebrated former CEO of Everton Football Club, recognized with an MBE for her community work. An alumna of the University of Manchester with a Doctorate, she now applies her expertise in governance and commercial growth as a partner at an elite sports consultancy firm.

A lifelong, passionate Evertonian, her connection to the club and city is deeply personal, with her family being season ticket holders. She dedicates time to civic and charitable causes, serving as a Deputy Lieutenant for Merseyside and has been a patron for educational charities.

In 2017, she was invited by the Pope to be the sole international representative of football at the Vaticans inaugural Sport for Humanity Foundation.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Community Engagement
Transformed Everton's official charity, Everton in the Community, into an internationally acclaimed organization using sport for social good.
Football Governance
Was appointed to the UK government's high-profile Fan-Led Review of Football Governance, indicating a deep interest in the sport's regulation and future.
Education Access
Leveraged a 16-year career in education to become the visionary behind the Everton Free School, the first of its kind to be opened by a Premier League club.

Media Appearances

Everton Football Club - Community video featuring Chief Executive Dr Denise Barrett‑Baxendale MBE. Featured in Facebook

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EVERTON FOOTBALL CLUB SHOW STRONG SUPPORT FOR .... Featured in YouTube

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Work History

6-2018
Chief Executive Officer at Everton Football Club

Education

Denise has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Liverpool Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Everton Football Club
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Denise

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Denise take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Denise

Personality Compatibility


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