Denise Lefebvre

Observer
DISC Type : ci

Retired at Food & Beverage

The Colony, Texas, United States

Overview

Denise Lefebvre is a retired Senior Vice President of R&D from PepsiCo, where she led global innovation for their foods portfolio after a nearly 30-year career. She holds an MBA from the University at Albany and a B. S. from the Rochester Institute of Technology.

Following her retirement, Denise is looking forward to being more present with her family and friends. She has also expressed a strong interest in finding opportunities to give back to the community.

In 2022, Packaging Digest honored her with the title of "Chief Packaging Officer" for her significant contributions and leadership in the field.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

R&D Leadership
Spent nearly three decades in R&D, culminating as SVP at PepsiCo, and often posts about the importance of innovation and the work of her scientific teams.
Packaging Innovation
She was recognized as a leader in this space and gave an in-depth interview to Packaging Digest about the evolution of the industry.
Team Development
Publicly celebrated her team for winning an award for an internal learning program designed to support a change transformation business strategy.

Media Appearances

Denise has no verified media appearances

Work History

9-2025
Retired at Food & Beverage
9-2025
Retired at Retired, Food & Beverage
1-2020 - 10-2025
SVP Snacks R&D at PepsiCo
7-2019 - 1-2020
SVP R&D Functional Capability Snacks at PepsiCo
3-2018 - 1-2020
SVP Nutrition Product Development at PepsiCo

Education

1993 - 1997
MBA from University at Albany
1987 - 1991
B.S. from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 32 Location : The Colony, Texas, United States Job Level : N/A Designation : Retired at Food & Beverage
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Denise

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Denise take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Denise

Personality Compatibility


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