Edward Yelonek

Observer
DISC Type : ci

Strategic Initatives at Primo Brands

Brooklyn, New York, United States

Overview

Edward is a strategic leader with over 13 years of experience in CPG, retail, and SaaS. A graduate of Duke and London Business School, his career focuses on building new ventures and defining portfolio strategy for major companies like Walmart and PepsiCo, driving growth through breakthrough innovation.

He is a curiosity-driven individual who uniquely leverages a background in design to better understand the end-user in a business context. He has a collaborative spirit and is passionate about using analytics to fundamentally optimize how companies approach innovation and bring new products to market.

Edward holds dual MBAs from Duke Universitys Fuqua School of Business and the London Business School.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Venture Building
He has extensive experience creating and scaling new brands and businesses from the ground up at PepsiCo, Walmart's incubator, and venture studio Pilot44.
CPG Innovation
His career focuses on disrupting the CPG space by using analytics, identifying strategic opportunities, and developing new-to-world brands for companies like PepsiCo.
Portfolio Strategy
At Walmart's incubator, Store No. 8, he was responsible for the complete portfolio strategy, overseeing the direction and go-to-market plans for multiple incubated companies.

Media Appearances

Edward has no verified media appearances

Work History

2-2025
Strategic Initatives at Primo Brands
7-2023 - 3-2025
Director, Portfolio Strategy at Store No. 8
7-2023 - 3-2025
Director - Portfolio Strategy at Walmart
2022 - 7-2023
Venture Strategy at Pilot44
2019 - 2022
Senior Manager - Breakthrough Innovation - Business Operations, Strategy, Inishgts at PepsiCo

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.) from London Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Brooklyn, New York, United States Job Level : N/A Designation : Strategic Initatives at Primo Brands
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Edward

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They like to analyze well and then make their decisions.
  • Can Edward take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Edward

Personality Compatibility


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