Edward Yelonek in

Edward Yelonek

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Strategic Initatives at Primo Brands
📍 Brooklyn, New York, United States

Edward is a strategic leader with over 13 years of experience in CPG, retail, and SaaS. A graduate of Duke and London Business School, his career focuses on building new ventures and defining portfolio strategy for major companies like Walmart and PepsiCo, driving growth through breakthrough innovation.

He is a curiosity-driven individual who uniquely leverages a background in design to better understand the end-user in a business context. He has a collaborative spirit and is passionate about using analytics to fundamentally optimize how companies approach innovation and bring new products to market.

Edward holds dual MBAs from Duke Universitys Fuqua School of Business and the London Business School.

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Experience
17 Years
Current Role
Strategic Initatives
Location
Brooklyn, New York, United States
Personality Overview

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Priorities

Topics Edward cares about

Venture Building
He has extensive experience creating and scaling new brands and businesses from the ground up at PepsiCo, Walmart's incubator, and venture studio Pilot44.
CPG Innovation
His career focuses on disrupting the CPG space by using analytics, identifying strategic opportunities, and developing new-to-world brands for companies like PepsiCo.
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Career

Work history

2-2025
Strategic Initatives
Primo Brands
7-2023 - 3-2025
Director, Portfolio Strategy
Store No. 8
7-2023 - 3-2025
Director - Portfolio Strategy
Walmart
2022 - 7-2023
Venture Strategy
Pilot44
2019 - 2022
Senior Manager - Breakthrough Innovation - Business Operations, Strategy, Inishgts
PepsiCo
In the press

Media appearances

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Education
2015 - 2017
Master of Business Administration (M.B.A.)
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.)
London Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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