Siow Ying Tan
Login to view DISC.Siow Ying Tan, Ph. D. , is the founder of Vista Innovate, leveraging over 19 years of experience in the food and beverage industry. An expert in R&D strategy and functional ingredients, she previously led External Innovation at PepsiCo. She holds a Ph. D. in Food Science from Cornell University and is a patent-holding scientist.
Outside of her consultancy, Siow Ying is a keen observer of market and consumer behavior. She enjoys visiting various grocery and warehouse stores to analyze product trends firsthand. She has also reflected on the unique challenges and rewards of being a solo entrepreneur in the competitive consulting space.
As a judge for the PepsiCo Greenhouse Accelerator Program, she helped select innovative startups focused on sustainability.
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