Siow Ying Tan

Judge
DISC Type : Dc

Innovation Grant Mentor at Singapore-MIT Alliance for Research & Technology Centre

Singapore, Singapore

Overview

Siow Ying Tan, Ph. D. , is the founder of Vista Innovate, leveraging over 19 years of experience in the food and beverage industry. An expert in R&D strategy and functional ingredients, she previously led External Innovation at PepsiCo. She holds a Ph. D. in Food Science from Cornell University and is a patent-holding scientist.

Outside of her consultancy, Siow Ying is a keen observer of market and consumer behavior. She enjoys visiting various grocery and warehouse stores to analyze product trends firsthand. She has also reflected on the unique challenges and rewards of being a solo entrepreneur in the competitive consulting space.

As a judge for the PepsiCo Greenhouse Accelerator Program, she helped select innovative startups focused on sustainability.

Personality Overview

Features Driven

Objective Thinker

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Female-centric Nutrition
Writes about the need for R&D to address fundamental metabolic changes in women over 40, specifically concerning protein portfolios and what she terms the "Hormonal Cliff".
GLP-1 Companion Foods
Actively discusses formulating "Companion Foods" for consumers on GLP-1 drugs, focusing on nutritional efficiency for those with suppressed appetites, a concept she calls the "GLP-1 Paradox".
Food Tech Innovation
Her career at PepsiCo and now Vista Innovate focuses on identifying and developing partnerships around future ingredients, processing, and food technologies to solve R&D challenges.

Media Appearances

Siow has no verified media appearances

Work History

3-2024
Innovation Grant Mentor at Singapore-MIT Alliance for Research & Technology Centre
7-2023
Founder & Managing Director at Vista Innovate
4-2021 - 2-2023
R&D Associate Director - External Innovation and Wellness & Health Management at PepsiCo
6-2020 - 6-2023
Industrial Advisory Board Member at Dyson School of Design Engineering
9-2019 - 4-2021
APAC Technology Scout Lead (External Innovation – Food, Beverage, & Sustainability Portfolio) at PepsiCo

Education

2003 - 2007
Ph. D. from Cornell University College of Agriculture and Life Sciences
1-2021 - 9-2022
Professional Diploma from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 18 Location : Singapore, Singapore Job Level : Leadership Designation : Innovation Grant Mentor at Singapore-MIT Alliance for Research & Technology Centre
URL has been copied!

Insights For Selling To Siow Ying

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siow Ying is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Siow Ying

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Siow Ying move?

  • They can take decisions very fast if you manage to convince them.
  • Can Siow Ying take some risk or not?

  • The risks don’t matter much to them.

You And Siow Ying

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.