Denise S. in

Denise S.

Trailblazer · DISC type DI
Director, Demand Generation at Upshop
📍 Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada

Denise is the Director of Demand Generation at Upshop, bringing 15 years of B2B marketing experience in the technology sector. She specializes in turning strategy into action, with expertise in HubSpot and digital lead generation. Colleagues describe her as a collaborative, analytical, and results-driven leader.

Denise has a history of community involvement, having served as a Project Manager for the Brains Networking Group, where she was praised for inspiring her team. She also dedicated four years to ADVB SC, a non-profit organization for marketing and sales professionals in Brazil.

Unique fact: She successfully built the business case and managed the entire migration process from Pardot to HubSpot at a previous company.

Read the full overview →
Experience
5 Years
Current Role
Director, Demand Generation
Job Level
Mid-senior
Location
Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada
Personality Overview

How Denise shows up

Charismatic
Persuasive
Informal

They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Priorities

Topics Denise cares about

Demand Generation
Her entire career is focused on demand generation, from strategy to execution using tools like HubSpot. It's the core of her professional identity.
AI in Retail
She recently shared content about how AI-powered forecasting can help convenience stores reduce food waste, indicating an interest in industry-specific technology applications.
+5 more topics Login to view topics
Career

Work history

9-2024
Director, Demand Generation
Upshop
Digital Marketing Consultant
Plans2Perform
5-2023 - 9-2024
Senior Digital Marketing Manager
Invafresh
6-2022 - 4-2023
Digital Marketing Manager
Invafresh
11-2021 - 6-2022
Digital Marketing Manager
Titan ONE
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Post Degree Diploma
ESPM Escola Superior de Propaganda e Marketing
Certificate
ComSchool & Ecommerce School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Denise. Free, 10 seconds.