Denise S.

Trailblazer
DISC Type : DI

Director, Demand Generation at Upshop

Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada

Overview

Denise is the Director of Demand Generation at Upshop, bringing 15 years of B2B marketing experience in the technology sector. She specializes in turning strategy into action, with expertise in HubSpot and digital lead generation. Colleagues describe her as a collaborative, analytical, and results-driven leader.

Denise has a history of community involvement, having served as a Project Manager for the Brains Networking Group, where she was praised for inspiring her team. She also dedicated four years to ADVB SC, a non-profit organization for marketing and sales professionals in Brazil.

Unique fact: She successfully built the business case and managed the entire migration process from Pardot to HubSpot at a previous company.

Personality Overview

Charismatic

Persuasive

Informal

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Demand Generation
Her entire career is focused on demand generation, from strategy to execution using tools like HubSpot. It's the core of her professional identity.
AI in Retail
She recently shared content about how AI-powered forecasting can help convenience stores reduce food waste, indicating an interest in industry-specific technology applications.
HubSpot Implementation
She has a proven track record of not just using HubSpot, but leading its adoption, including building the business case and managing the migration project.

Media Appearances

Denise has no verified media appearances

Work History

9-2024
Director, Demand Generation at Upshop
Digital Marketing Consultant at Plans2Perform
5-2023 - 9-2024
Senior Digital Marketing Manager at Invafresh
6-2022 - 4-2023
Digital Marketing Manager at Invafresh
11-2021 - 6-2022
Digital Marketing Manager at Titan ONE

Education

Post Degree Diploma from ESPM Escola Superior de Propaganda e Marketing
Certificate from ComSchool & Ecommerce School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada Job Level : Mid-senior Designation : Director, Demand Generation at Upshop
URL has been copied!

Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Denise

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Denise take some risk or not?

  • If necessary, they will be ready to take risks.

You And Denise

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.