Denise Wilson OBE

Enigma
DISC Type : idc

Chair of the Board of Trustees at Girlguiding

London, England, United Kingdom

Overview

Denise Wilson OBE is a passionate advocate for womens leadership, currently serving as Chair of Girlguiding. She previously led the government-sponsored FTSE Women Leaders Review for over a decade, significantly increasing female representation on corporate boards. A University of Hull alumna and a Fellow of the Chartered Insurance Institute, she has held numerous board and senior executive roles in the energy and insurance sectors.

Denise is deeply committed to empowering girls and young women and supporting working families, serving as a Patron for Working Families. A former Brownie and Guide herself, she dedicates her time to charitable causes, including roles as a trustee for major grant-giving charities. Her posts reflect a passion for community, healthy relationships, and celebrating the achievements of women and girls.

For over a decade, she was the Chief Executive of the business-led campaign to increase the number of women on FTSE 350 boards.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Women in Leadership
Led the FTSE Women Leaders Review for over a decade, which is credited with increasing women on FTSE 350 boards from 9% to over 42%.
Youth Empowerment
Currently serves as the Chair of the Board of Trustees for Girlguiding, a UK organization dedicated to supporting girls and young women.
Corporate Governance
Has extensive board-level experience, including serving as a Non-Executive Director, Chair of Remuneration Committees, and Audit Committee member in the insurance industry.

Media Appearances

Girlguiding appoints new chair of the board of trustees. Featured in Herald Series

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Meet our trustees | Girlguiding. Featured in Girlguiding

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Big Careers, Small Children: FTSE Women Leaders Review – Denise Wilson OBE on gender balance at board level. Featured in LeadersPlus

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Work History

5-2024
Chair of the Board of Trustees at Girlguiding
9-2019
Council Member at University of Hull
9-2011 - 4-2024
Chief Executive - The FTSE Women Leaders Review (formerly The Hampton-Alexander & Davies Review) at FTSE Women Leaders Review
2010 - 2018
Board member, Chair of the Remuneration Committee and Audit Committee member at Ecclesiastical Insurance UK
2010 - 2018
Trustee at Benefact Trust

Education

1984 - 2018
Awarded an Honorary Doctorate in 2018 and BA Hons.Languages in 1984 from University of Hull
1974 - 1977
High School from Theale Green School

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : N/A Designation : Chair of the Board of Trustees at Girlguiding
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Insights For Selling To Denise

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denise is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Denise

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Denise move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Denise take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Denise

Personality Compatibility


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