Deniz Kekeç in

Deniz Kekeç

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Women in Games Ambassador at Women in Games
📍 Hamburg, Hamburg, Germany

Deniz is a data-driven marketer with an engineering background from Yıldız Teknik Üniversitesi and over eight years of experience. As Senior Performance Marketing Manager at InnoGames, she scales user acquisition with seven-digit budgets, focusing on marketing analytics, incrementality, and creative strategy to boost performance.

Outside of her core role, Deniz is a passionate advocate for diversity in the gaming industry, serving as a Women in Games Ambassador. She actively contributes to the marketing community by writing articles and sharing her expertise on data analysis and campaign effectiveness.

Deniz authors insightful articles for industry publications like Mobidictum, where she explores advanced topics like payback periods and narrative marketing.

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Experience
9 Years
Current Role
Women in Games Ambassador
Job Level
Middle
Location
Hamburg, Hamburg, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Deniz cares about

Marketing Effectiveness
Writes articles and builds her own analysis tools in R to measure incrementality and the true impact of marketing channels beyond last-click attribution.
Payback Periods
Authored an article for Mobidictum challenging traditional views on payback periods, advocating for a more strategic approach to analyzing LTV and profitability.
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Career

Work history

6-2024
Women in Games Ambassador
Women in Games
3-2024
Senior Performance Marketing Manager
InnoGames
1-2021 - 2-2024
Performance Marketing Manager
InnoGames
9-2019 - 11-2020
Digital Marketing Specialist
FIIZY
10-2017 - 9-2019
Professional development
Career Break
In the press

Media appearances

PocketGamer.biz Podcast – S04 E11 InnoGames' Deniz Kekeç on Building Long‑Lasting Relationships. Featured in PocketGamer.biz (Apple Podcasts)
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WELCOME TO OUR NEW JULY 2024 AMBASSADORS!. Featured in Women in Games
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Education
2018 - 2019
Master in Economics
Universitat Rovira i Virgili
2018 - 2018
Business
UC Berkeley Extension
2011 - 2016
Bachelor of Science - BS
Yıldız Teknik Üniversitesi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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