Denizay Apusoglu in

Denizay Apusoglu

Editor · DISC type CS
Co-Founder at Eidola Materials
📍 Zurich, Switzerland

Denizay Apusoglu is the co-founder of Eidola Materials and Studio Eidola, a Zurich-based design practice focused on reintegrating industrial waste into the material economy. With a background in industrial design and engineering from institutions like the Estonian Academy of Arts, she explores sustainable solutions by transforming overlooked materials.

Her work operates at the intersection of design, architecture, and material research, driven by an ecocentric perspective. She frequently collaborates with local industries to trace the cultural and historical trajectories of materials, challenging the conventional boundaries between waste and resource. Denizay is passionate about creating a world where no valuable resource is discarded.

She received a jury award for a proposal to the Lausanne Jardins competition, which was selected for possible realization.

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Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Zurich, Switzerland
Personality Overview

How Denizay shows up

Skeptic
Sometimes Friendly
Self-Disciplined

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Denizay cares about

Material Innovation
Her work focuses on transforming industrial by-products and mineral waste into new, sustainable materials, exploring substances like sand, salt, and cement.
Circular Economy
Co-founded ventures to ensure industrial waste is reintegrated into the material economy, reflecting a core mission to eliminate waste.
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Career

Work history

6-2025
Co-Founder
Eidola Materials
12-2020
Co-Founder
Studio Eidola
9-2020 - 7-2025
Industrial Designer
Geberit
9-2018 - 9-2019
Rapid Prototyping Assistant
ETH Zurich
8-2014 - 7-2015
ITS Business and Marketing Operations
IBM
In the press

Media appearances

Swiss practice Studio Eidola on ontology and geological memory of waste materials. Featured in Stirworld
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Education
2015 - 2018
Master of Arts - MA
Estonian Academy of Arts
2015 - 2018
Master of Science (M.Sc.)
TalTech – Tallinn University of Technology
2017 - 2017
Industrial and Product Design
ENSCI-Les Ateliers
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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